If Anyone Can Make Mandatory GMO Labeling Happening, it Might Just Be These Celebrity Moms

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If Anyone Can Make Mandatory GMO Labeling Happening, it Might Just Be These Celebrity Moms

With the recent House passing of HR 4432, the Safe and Accurate Food Labeling Act, better known as the DARK Act (Deny Americans Right to Know), the issue of labeling genetically modified foods is gaining widespread attention. Now, several “celebrity moms” have lent their names to a PSA video for the Just Label It campaign raising awareness about the reasons why GMO labeling needs to happen.

Celebrity moms including Sara Gilbert, Jillian Michaels, Jordana Brewster, Constance Zimmer, Ginnifer Goodwin, and Sarah Michelle Gellar, all speak out about their concern over a lack of labeling on foods that contain GMOs. The women join more than 200,000 people who’ve already signed JLI’s Conceal or Reveal petition that calls on major household food brands including General Mills, Kellogg’s, Quaker Oats, PepsiCo, and Coca-Cola to support mandatory labeling on GMOs.

 “When I started looking into what’s in the food that I feed my son I discovered how difficult it is to figure out,” says actress and mom, Jordana Brewster. “I want GMO’s labeled so that I don’t need to guess whether or not they’re in our food.”

The state of Vermont passed a mandatory GMO labeling bill that would go into effect in 2016, but the Safe and Accurate Food Labeling Act would nullify that legislation, preventing Vermont and other states from ever mandating labels on GMO foods. According to the Just Label It campaign, Big Food and Big Ag companies have alredy spend more than $100 million to fight GMO labeling campaigns across the country.

The Grocery Manufacturers Association, which represents [the brands targeted in the petition] and other food manufacturers, lobbied for the anti-consumer DARK Act, which the House passed last month. The legislation blocks state GMO labeling laws, blocks state laws prohibiting ‘natural’ claims on GMO foods, and makes it virtually impossible for FDA to create a mandatory national GMO labeling system,” Just Label It said in a statement.

“You cannot conceal what’s in our kids’ food,” Jillian Michaels of NBC’s ‘The Biggest Loser’, states in the video.

“The vast majority of Americans believe that we all have a right to know what’s in our food and how it was grown,” says Just Label It’s Chairman, Gary Hirshberg. “Labeling GMOs is the next logical step in our country’s effort to provide transparent and accurate information to every consumer.”

The petition can be found here.

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