Almond Breeze Sued For Containing Only 2% Almonds

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Almond Breeze Sued For Containing Only 2% Almonds

It has all the markings of a carton of almond milk except for the fact that it contains so few almonds. That’s why a class action lawsuit has been filed against Almond Breeze almond milk for a dizzying case of false advertising.

Turns out the product only contains about 2 percent almonds. And if you were to make almond milk at home, you’d find that it contained around 25 to 33 percent almonds. And while consumers are likely aware that it contains some water, it’s not a stretch to assume that almond milk contains a good amount of almonds. In fact, if you were hoping to enjoy the nutritional benefits of almonds, it would be better to grab a handful of nuts instead.

According to Almond Breeze, the product, is “[m]ade from real California almonds, Almond Breeze Original is a deliciously creamy alternative to dairy and soymilk. Almond Breeze Original is lactose free, soy free, calcium enriched, and contains only 60 calories per glass—that’s half the calories of 2% milk.*”

And if you turn to the ingredient label it says it contains filtered water, almonds, evaporated cane juice, and sea salt along with a list of additives including calcium carbonate, potassium citrate, and the controversial ingredient carrageenan, which has been linked to intestinal problems and even colon cancer.

Salon.com reports:

Blue Diamond, by putting big pictures of almonds on its cartons of the beverage it calls almond milk and using “made from real almonds” as its slogan, is “leading people to believe that the products are made primarily from almonds,” which, as we’ve learned, they are not.

Blue Diamond does not ever mention the percentage of almonds in their non-dairy alternative. Plaintiffs in the lawsuit figured out the percentage when they went to the UK website where the 2 percent figure had to be disclosed on the website, unlike in the U.S. where the figure was not listed. These class action lawsuits have become more common in recent years. For example, POM Wonderful sued Coca-Cola for deceptive advertising because their “Pomegranate Blueberry” drink actually contains just .3 percent pomegranate and .2 percent blueberry juice. POM Wonderful, on the other hand, is 100 percent pomegranate juice.

Related on Organic Authority

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GMO Soy Scares Boost Almond Milk Sales: Soybeans No Longer ‘Hip’

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Image: Mike Mozart

The post Almond Breeze Sued For Containing Only 2% Almonds appeared first on Organic Authority.

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